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Overview of consumer theory analyze transportation users’ behavior 4 mode share statistics from previous lecture. Introduction - consumer needs, motives and values - unit 1 - 11 understanding consumer behaviour unit 1: introduction - consumer needs, motives and values. The national consumer commission (ncc) is established in terms of section 85 of the consumer protection act no 68 of promote responsible consumer behaviour. Consumer behaviour deals with various stages that a consumer goes through before purchasing any product or service lets understand the concept in.
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